Futura Medical

FY25 revenues to be materially below expectations

Lighthouse | 30 January 2025

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  • Futura Medical’s trading statement outlines expected FY24 revenues of at least £13.7m, compared with market expectations of £13.4m (TD £13.3m), and against £3.1m for FY23. This includes the $5.0m milestone received from Haleon on US Eroxon launch in October. FY24 gross margin (blended across product sales, royalties, and milestones) will be c 73% vs 58% for FY23. Profit after tax is also expected to be ahead of market expectations of £0.5m (TD £0.5m). Cash at end-December 2024 of £6.6m, above our forecast £4.6m, highlights management’s stated aim of actively controlling operating costs. This cash position provides working capital through to H226. Full FY24 results are expected to be reported in April.
  • The key event in 2024 was Haleon’s launch into the commercially important US market in October; early feedback suggested positive retailer uptake and a positioning that resonated well with consumers. However, learnings from the US and European launches now need to be implemented in marketing strategies, to target Eroxon more effectively to men most likely to benefit. This, together with launch delays in some ex-US markets, and some initial barriers to entry in the US, has resulted in a slower ramp-up, and the rate of sales expansion is falling short of early predictions. Futura’s management and its partners say they remain confident in the future prospects for Eroxon.
  • As a result, FY25 revenues and profits are now expected to be materially lower than our, and market, expectations. Management now expects FY25 product sales and royalties to be c 50% lower than previously forecast (TD last published estimate: £10.5m) and that sales-based milestones that had been expected will not be triggered (TD last published estimate of £8m). This will likely lead to loss rather than a profit in FY25. As discussed in previous notes, given the limited disclosure from partners, attempts to accurately assess Eroxon’s sales dynamics and forecast near-term revenues remains challenging. Nevertheless, the revenue trajectories, and possibly peak sales potential, may be lower than we had modelled.

Trinity Delta view: Our investment case for Futura Medical is heavily weighted towards the US market, which is the main component of our sum-of-the-parts NPV valuation, worth more than Europe and RoW combined. Investor attention has, rightly, focused on Eroxon’s market traction, particularly repeat purchases, where there remains limited visibility. The slower than expected sales ramp is disappointing and future sentiment now hinges on the success of the revised promotional positioning. However, launch data is still early (particularly in the US where Eroxon has only been on market for three months) and as the market for ED treatments is sizeable even modest commercial success in the US would be transformational for Futura. Line extensions could help capture market attention, with the first, Eroxon Intense, on track for marketing authorisation by end-2025. In addition, new development product, WSD4000, a topical gel similar to Eroxon, could open an equally attractive novel and significant female category. As is usual in such cases, we suspend our forecasts and valuation. For context, our previous valuation was £392m, equivalent to 130p/share.

Lighthouse

30 January 2025

Price31.00p
Market Cap£94.2m
Primary exchangeAIM
SectorHealthcare
Company CodeFUM
Corporate clientYes

Company description

Futura Medical is the developer of innovative sexual health products; its core strength is in its research, development, and commercialisation of topically delivered gel formulations. Lead product Eroxon (MED3000) is approved as an OTC product for ED (erectile dysfunction) in Europe and the US.

Analysts

Lala Gregorek
lgregorek@trinitydelta.org
+44 (0) 20 3637 5043

Philippa Gardner
pgardner@trinitydelta.org
+44 (0) 20 3637 5042

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